Should You Treat AI Like a Teammate?

"While leaders often try to make AI feel more approachable by anthropomorphizing it, new research actually suggests that treating AI as an employee actually triggers job security concerns and professional identity crises."

"Treating AI as an employee increases job security concerns and can trigger professional identity crises."

"The findings are supported by results from a recent Insider Insights survey."

Leaders often try to make AI feel approachable by using anthropomorphic framing. New research indicates that treating AI as an employee can produce negative reactions. Job security concerns increase when AI is positioned as a coworker or staff member. Professional identity crises can also emerge as people reassess their roles and value. The findings are supported by results from a recent Insider Insights survey. The survey results align with the idea that employee-like AI changes how people perceive their work and future prospects. Overall, employee framing may undermine confidence rather than improve acceptance.

Read at Harvard Business Review