"The report, which was released this summer and surveyed over 1,500 global marketers, found that a whopping 84% of U.K. marketers use AI tools at work. Saving time is a big factor, with 86% saying they save at least an hour a week on data analysis and reporting tasks through the use of AI, 76% saying the same of media content creation, 70% saving time by automating direct brand messaging or conversational marketing, and 67% saving time on market research."
"From April 2024 to July 2025, the percentage of U.K. advertisers who were using generative AI in their workflows in at least one case rose from 9% to 41%, the Incorporated Society of British Advertisers reported earlier this year. And it's efficiency that's driving that rate of adoption - 62% of U.K. advertisers said saving time and money is the main focus of their use of generative AI."
Two-thirds of marketers globally use AI tools in daily work; U.K. adoption reaches 84%. Efficiency and time savings drive adoption: 86% save at least an hour weekly on data analysis and reporting, 76% on media content creation, 70% on automating messaging, and 67% on market research. U.K. advertisers using generative AI rose from 9% to 41% between April 2024 and July 2025. Sixty-two percent of U.K. advertisers prioritize saving time and money with generative AI. Many senior CPG and retail marketers report AI investments are contributing to revenue growth and reshaping marketing workflows.
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