""We want our legends to be able to come back to the club and not have to do it in the middle of the night and hidden. We will do everything possible to achieve it. [Messi] is an indispensable figure for this club. He must come back with a solid support system and a good structure in place. The Messi-Barca relationship has to be like the Michael Jordan-Nike one. It must go above and beyond, from the commercial and institutional areas of the club to the sponsors and development of players at La Masia.""
""With the best player in the club's history, we can do so many things and earn so much money. Bringing him home is essential if we want to emerge from the financial situation we are in. It's not about convincing him with a statue or a tribute game. It's about an agreement that makes the best sportsman on the planet Barca's biggest ambassador.""
Marc Ciria will run for Barcelona president in 2026 and intends to pursue Lionel Messi's return if elected. Ciria proposes clear, open pathways for club legends to rejoin without secrecy and wants a robust support and commercial structure around Messi. Ciria envisions a long-term, brand-defining partnership comparable to Michael Jordan and Nike, tying commercial, institutional, sponsorship, and youth-development areas to Messi's role. Ciria frames Messi's return as a sporting and financial priority to help the club recover. Victor Font also expresses a desire to bring Messi back. Messi signed with Inter Miami and won the MLS Cup.
Read at Soccer News
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