"The multi-brand business model has grown in popularity for years, but in 2025, craft brewers' safety in numbers mindset has come into its own. Hendler Family Brewing Company and Wilding Brands have been at the forefront of these regional partnership strategies. At Brewbound Live 2025, Hendler Family Brewing co-founder and CEO Sam Hendler and Wilding Brands chief development officer Charlie Berger will share their strategies, the advantages and pitfalls of these transactions and how they're approaching future deals."
"Hendler will explain why Jack's Abby Craft Lagers bolted on Massachusetts craft breweries Wormtown and Night Shift and then entered into a production, sales and marketing partnership with New York's Sloop Brewing. Berger will lay out Wilding's ambitions after acquiring legacy craft brand Great Divide and Station 26 this year to a portfolio of brands that includes Denver Beer Co., Stem Ciders, Howdy Beer, Funkwerks, Formation Brewing, Venga, Easy Living Hop Water and Ghost Box Pizza."
The multi-brand business model accelerated as craft brewers pursued scale through acquisitions, production partnerships and shared sales and marketing. Hendler Family Brewing Company and Wilding Brands exemplify regional consolidation strategies, combining bolt-on brewery deals and portfolio aggregation. Jack's Abby expanded via Wormtown and Night Shift and partnered with Sloop Brewing for production, sales and marketing. Wilding acquired legacy brands Great Divide and Station 26 and manages a diverse portfolio including Denver Beer Co., Stem Ciders, Howdy Beer, Funkwerks, Formation Brewing, Venga, Easy Living Hop Water and Ghost Box Pizza. Building scale shifted business trajectories and prompted new hospitality and distribution tactics, with industry leaders gathering at Brewbound Live 2025.
Read at www.brewbound.com
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