Bud Light Blizzard Brew

"A limited-edition beer made with snow from Highmark Stadium, Blizzard Brew celebrates the great lengths Bills fans will go for one of the NFL's greatest traditions, the company says. This season is the last for the Bills at the original Highmark Stadium[JJ1.1], and NFL fans around the world have become very familiar with one of the venue's most iconic traditions: Bills Mafia shoveling it out following an overload of snow before an upcoming home game, it adds."

"Anheuser-Busch is commemorating its multi-year extension of its Buffalo Bills sponsorship with a new beer innovation: Bud Light Blizzard Brew. Following the first snowfall at Highmark Stadium earlier this season, Bud Light and the Bills joined forces to collect the snow and transport it to Anheuser-Busch's brewery in Baldwinsville, N.Y., it says. There, the snow was integrated in the brewing process to create a limited-edition brew that includes custom 16-ounce cans and packaging, it notes."

Anheuser-Busch extended its Buffalo Bills sponsorship and introduced Bud Light Blizzard Brew, a limited-edition beer brewed with snow collected from Highmark Stadium. Crews gathered snow after the stadium's first snowfall and transported it to Anheuser-Busch's Baldwinsville, N.Y., brewery, where the snow was integrated into the brewing process. The limited run features custom 16-ounce cans and special packaging. The release is timed for the Bills' final home game at the original Highmark Stadium in week 18. Blizzard Brew will be available at select Buffalo-area retailers and fan gathering spots for fans attending or watching the finale.

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