"The team is doubling down on its connection to Brooklyn, investing in the people, culture, and neighborhoods that give the city its unmistakable energy. We always try to meet the people of Brooklyn where they are and show up The Brooklyn Way, with authenticity, hustle, creativity, and inclusivity, Andrew Karson, the team's Senior Vice President of Marketing, said. Brooklyn is a global center of culture, and we're proud to represent that spirit both on and off the court."
"From youth programs like Brooklyn Basketball to citywide celebrations such as Practice in the Park and Nets Unite, the team has become a consistent presence across the borough's neighborhoods. Karson said the organization sees its role not just as an NBA franchise, but as a community hub that reflects Brooklyn's identity. Brooklyn's diversity and size make it a unique place for a professional sports team to call home."
"Through Brooklyn Basketball, a partnership with the New York City Department of Education, the Nets have reached over 40,000 students across more than 200 schools. The program offers free basketball instruction during gym periods, accompanied by visits from current players and Nets legends. Another initiative, Read Across Brooklyn, highlights literacy and access to books for local children and families. The program brings community-based reading events to schools and l"
The Brooklyn Nets are deepening ties to Brooklyn by investing in people, culture, and neighborhoods while emphasizing authenticity, hustle, creativity, and inclusivity. The organization treats itself as a community hub representing Brooklyn's cultural spirit on and off the court. Community efforts include youth programming like Brooklyn Basketball, citywide events such as Practice in the Park and Nets Unite, and literacy initiatives including Read Across Brooklyn. Brooklyn Basketball partners with the New York City Department of Education and has reached over 40,000 students in more than 200 schools, offering free gym-period instruction and visits from current players and Nets legends. The franchise seeks lasting impact across the borough.
Read at www.amny.com
Unable to calculate read time
Collection
[
|
...
]