"His campaign seems to have stalled in the polls even as he has spent more than $150 million of his own money amid doubts from some voters about whether they want a billionaire to lead the state. So a visit to Santa Ana, the heart of Latino Orange County, was a good move. At Alta Baja, he could talk to my Mexican American wife and other blue-collar Latinos."
"The only ones she had heard of were Antonio Villara-gosa ("I liked him as mayor, but he needed to keep his pants on," referring to his extramarital affairs) and Katie Porter ("Some of my workers like her, but I don't know what she's done"). She might be the last person left in the Golden State who hasn't seen any of Steyer's television and YouTube ads."
"When rival Xavier Becerra came to O.C. a few weeks ago, on the other hand, he appeared at a private fundraiser attended mostly by professional Latinos. "I just want someone who tells us where our taxes are going and treats this country like a business, and we're not wasting money," Delilah said."
"It's not political apathy in my honey's case. She's just exhausted from running her small business, Alta Baja Market, in these inflationary times. She's one of the 16% of undecided voters in a recent California Democratic Party poll - a group that may determine which two candidates for governor face each other in the general election."
A small-business owner in Santa Ana is exhausted by inflation and remains undecided in a California governor race. She has limited awareness of most candidates and has not seen the billionaire’s ads. The billionaire’s campaign has spent heavily but has stalled in polls due to concerns about whether a billionaire should lead the state. A visit to a Latino, blue-collar community is seen as a strategic way to connect with voters directly. In contrast, another candidate’s recent appearance in Orange County at a private fundraiser drew mostly professional Latinos. The voter wants clear accountability for taxes and businesslike management of government spending.
#california-politics #gubernatorial-election #campaign-strategy #latino-voters #small-business-and-inflation
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