"What he learned in the process inspired him to develop an "immerse interviewing" strategy, complete with rating emotional quotient (EQ)and ranking 80 skills. "To reduce the chances that I'd fail at the critical task of hiring the right people, and increase the chances that I'd succeed at hiring great people, I had been refining my interviewing technique," Frankfort wrote for Harvard Business Review last month. "I wanted to be more interactive so I might have a complete view of a person.""
"Frankfort spent nearly the entirety of his career at Coach, serving as CEO for 29 years out of his 46-year run at the aspirational brand. During those decades he perfected his hiring strategy, and with the best team beside him, scaled the business from reeling in just $6 million in annual revenue to a multibillion-dollar empire. And he's bringing that playbook to his current role as chief executive of investment firm Benvolio Group, which works with consumer brands like Veronica Beard, Body Armor, and Bogg Bagg."
"If a job candidate hopes to become one of Frankfort's direct reports, they must go through a thorough and carefully structured process. From start to finish, Frankfort personally meets with each applicant, beginning with an initial interview focused on their background and work experience. The seasoned CEO asks questions ranging from where they grew up to what accomplishments make them most proud. After about 15 to 20 minutes, he transitions into the next stage of the interview."
Lew Frankfort developed an immersive interviewing approach that rates emotional quotient (EQ) and ranks 80 skills to evaluate candidates comprehensively. He personally meets each applicant, beginning with a 15- to 20-minute background-focused interview that probes upbringing, experience, and proudest accomplishments. The process then moves into staged assessments, including naming and rating a recent boss for EQ. Frankfort refined this system during a 46-year career at Coach, including 29 years as CEO, scaling the business from $6 million to multibillion-dollar revenues, and now applies it at Benvolio Group to improve hiring outcomes.
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