'They said it was more cost effective': The young workers replaced by AI
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'They said it was more cost effective': The young workers replaced by AI
"She loved it: she'd always enjoyed "reading and writing", and the role offered her a space to put these interests into practice. "I was proud to say 'I'm a writer'," she says. She quickly bonded with her team too: "We were all really close, had great banter [...] I was friends with basically everyone. I loved coming to work every day.""
"Months after Liv joined the agency, generative AI chatbot ChatGPT was launched by OpenAI , triggering global panic about long-term job security. At first, Liv's company assured staff their jobs were "safe", but in 2024 senior management began encouraging her to use ChatGPT to "speed things up". She begrudgingly complied. "My role was to essentially 'proofread' the AI-generated content," she says."
"ChatGPT has catalysed the ongoing AI boom, which is continuing to rapidly transform the world of work. Increasingly, AI is being touted as a cheaper and faster alternative to human labour: recent research from Microsoft suggested that translators, historians, mathematicians, coders, editors and writers are some of the jobs most at risk of automation. Analysis by the Tony Blair Institute (TBI) has found estimates that between one million and three million UK jobs will be displaced by AI by 2050 ,"
Liv, a 27-year-old content executive in Leeds, lost her job after nearly two years writing blog posts and product descriptions. She enjoyed reading and writing, identified as a writer, and had strong workplace friendships. After ChatGPT's launch, management encouraged use of the tool to speed work; her role became proofreading AI-generated content. Management then placed her on a personal improvement plan and dismissed her weeks later, replacing her with an AI specialist as head of content. ChatGPT has accelerated an AI boom that is transforming work, with research and analysis warning many professions face automation risk and large-scale job displacement by 2050.
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