"The new Q9 is Audi's first full-size SUV, underscoring the importance of the North American market. Late in development, the company even redesigned the cupholders to fit those giant insulated mugs that briefly became a retail obsession."
"The view up front was inspired by the way the brand's 2021 Grandsphere concept wrapped its dash around front seat occupants. The Grandsphere didn't have to rely on actually available technology, and it didn't bother with screens for the future it was imagined for. The Q9 doesn't have that luxury, but it does have acres of digital real estate."
"The main instrument display and infotainment screens curve around the driver, but they aren't particularly tall, so you have a clear view down the hood over the interaction light that runs along the base of the windshield and provides an additional visual cue when you use your turn signals or hazard lights."
""When you close the car... what we wanted to create is it's calming you down in a way and giving this kind of luxury approach that everything is controlled, everything's floating, everything is quiet and everything is in its place," explained Audi designer Chris Koelle."
Audi will unveil a new flagship model later this summer, replacing the A8’s former role as SUVs gain popularity. The Q9 is Audi’s first full-size SUV, emphasizing the North American market. Development included redesigning cupholders for large insulated mugs. The production interior is shown in exterior-camouflaged images, with trim options that offer different color and material themes, including olive wood and matte-focused finishes. The front view is inspired by the 2021 Grandsphere concept, using curved instrument and infotainment displays that wrap around the driver. The displays are not tall, preserving visibility down the hood, while an interaction light along the windshield base adds cues for turn signals and hazard lights. The design goal is a quiet, controlled, floating luxury feel.
Read at Ars Technica
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