"Executives at Ford are considering killing its flagship electric pickup truck, the F-150 Lightning, according to The Wall Street Journal. The discussions are happening in the wake of Ford's late October decision to idle F-150 Lightning production while it prioritizes hybrid and gas-engine versions of the popular pickup. The company's been dealing with production troubles after a fire broke out at aluminum supplier Novelis' factory in Oswego, New York, earlier this year."
"Ford introduced the F-150 Lightning in 2021 with a promised base price of $40,000. It started building and selling the truck in 2022 - although the truck wound up costing most customers a lot more. But while it's been one of the top-selling electric trucks in the United States since then, Ford has struggled to sell more than a few thousand of them per quarter."
Ford executives are considering ending the F-150 Lightning electric pickup program after idling production in late October to prioritize hybrid and gas-engine F-150 versions. Production has been hampered by a fire at aluminum supplier Novelis' Oswego, New York, factory earlier in the year. The F-150 Lightning was introduced in 2021 with a promised base price of $40,000 and entered production and sales in 2022, but actual customer prices were substantially higher. The truck has been one of the top-selling electric trucks in the United States, yet Ford has struggled to sell more than a few thousand units per quarter. The electric-truck market has weakened following the end of the federal EV tax credit and regulatory rollbacks that reduced incentives for electric-vehicle adoption.
Read at TechCrunch
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