"On April 28, the automaker filed a trademark application for a new Roadster logo tied to its long-awaited halo EV. The insignia is a "triangle-shaped figure with bent corners" that includes "four vertical lines at the bottom." The filing covers electric vehicles, home charging equipment, vehicle services, and apparel including hats, footwear, and even infant wear suggesting Tesla may be positioning the Roadster brand for uses beyond the high-priced sports car itself."
"It's at least the third Roadster-related trademark application Tesla has filed this year. In February, the automaker submitted filings for two additional badges one featuring the Roadster name in a stylized font and another depicting a sleek vehicle silhouette made up of three lines. The three applications have not received official approval from the US Patent and Trademark Office, according to public files."
"The Roadster nameplate is a key part of Tesla's history. It was the company's first vehicle a rebadged Lotus Elise powered by a battery pack instead of the UK sports carmaker's gasoline engine and helped establish Tesla as a credible electric-vehicle maker years before the Model S arrived. Tesla stopped selling the sports car in 2012."
Tesla filed trademark applications for Roadster branding in late April, including a triangle-shaped logo with bent corners and four vertical lines at the bottom. The filing covers electric vehicles, home charging equipment, vehicle services, and apparel such as hats and footwear, including infant clothing. Tesla also submitted additional Roadster-related badge applications earlier in the year, including a stylized Roadster name and a vehicle silhouette made of three lines. None of the applications show official approval in public US Patent and Trademark Office records. The Roadster nameplate is tied to Tesla’s early history as a rebadged Lotus Elise powered by a battery pack, and it helped establish Tesla as a credible electric-vehicle maker before the Model S.
Read at www.businessinsider.com
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