"exceeded even our biggest expectations."
"Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast,"
"We know it's disappointing to fans, and we're sorry if they missed out. We appreciate our customers' understanding. We have more exciting merchandise coming this holiday season."
The Glass Bearista Cold Cup launched at $29.95 and sold out rapidly, generating intense collector demand. Resale listings for the cup appeared on eBay with some Buy It Now prices listed as high as $50,000 and auction bids exceeding $285 plus shipping. Many stores received only one or two units, prompting customers to line up before opening. Shortages and aggressive customer behavior were reported by some baristas. Starbucks acknowledged the overwhelming response, noted heavy shipments compared with other merchandise, expressed regret for disappointed customers, and indicated more holiday merchandise will be available later in the season.
Read at Business Insider
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