"Design Mindset, Yanko Design's original podcast series powered by KeyShot, has been steadily carving a niche for itself in the design world by giving listeners an inside view on how creativity becomes impact. Every Friday, the show brings together design's top minds to share stories that go beyond the project and into the strategies, pitfalls, and breakthroughs shaping the industry today. Episode 10 is no exception, it explores the real-world effects of design publicity on careers, and the conversation is especially relevant to anyone hoping to turn a portfolio into a profession."
"There's a stark difference between being a talented designer and being a recognized one. This isn't a lesson taught in most design schools, but it's one Sarang Sheth learned firsthand in 2014. Fresh out of university and nine months into an unsuccessful job hunt abroad, he was sending portfolio links to companies and tracking their engagement. "I would see like, you know, I'm sending portfolios out to these companies and I'm getting like five views a day, three views a day. So I knew that people were checking their mails and at least looking through my work," Sarang recalls. Then something shifted. He submitted work to Yanko Design, and editor Troy Turner decided to feature it. "Suddenly I saw like 300 views on my website and like 450 views. And I was like, okay, that's a significant jump.""
Design publicity can transform visibility and accelerate career momentum for designers by exposing their work to global audiences. Sarang Sheth experienced a dramatic traffic increase after a feature, revealing the measurable impact of platform exposure on hiring prospects. Consistent amplification through influential outlets turns limited portfolio views into hundreds, creating credibility and opportunity. Gatekeepers and editors play key roles by selecting and showcasing projects. Tactical approaches include targeting prominent platforms, crafting clear narratives for work, preparing high-quality visuals, and engaging with media to maximize recognition. Strategic publicity complements design skill to convert a portfolio into sustained professional opportunities.
Read at Yanko Design - Modern Industrial Design News
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