Insta360's Design Chief Says Your 'Perfect' Product is Already Too Late - Yanko Design

"We are thrilled to introduce our new podcast, Design Mindset, your weekly dive into the philosophies and frameworks that drive modern innovation. Every Friday, host Radhika Seth sits down with leaders, creators, and thinkers who are redefining their industries. In our ninth episode, we explore a fascinating concept: the invisible grid. These are the seamless systems and technologies that, when designed perfectly, fade into the background, allowing pure creativity to flourish without constraint."

"He leads teams that build the very systems millions of creators depend on daily. Insta360 is known for its groundbreaking 360-degree cameras and action cameras, particularly its "invisible selfie stick" technology, which serves as a perfect metaphor for our conversation. The best systems, like the best tools, should empower the user to the point where they are no longer thinking about the tool itself, but only about what they want to create."

"What truly separates an innovator from a follower? According to Edward, it transcends simple risk-taking and digs deep into one's fundamental mindset. An innovator is driven by a desire to establish entirely new rules, to create categories that never existed before, and to set the benchmarks that will define the market for years to come. Their focus is on impact and purpose, a relentless pursuit of a unique vision that pushes the entire industry forward."

A product design lead at Insta360 oversees teams that build systems relied upon by millions of creators. Insta360 produces 360-degree and action cameras and pioneered the "invisible selfie stick" concept as an example of seamless tool design. Invisible grids describe systems and technologies that, when designed well, disappear into the background and enable unhindered creative expression. Innovators aim to create entirely new categories and rules, prioritize impact and purpose, and pursue unique visions that shift industry benchmarks. That innovative path is more difficult but yields profound satisfaction and lasting market influence.

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