"China now requires influencers to hold a degree, professional license, or certification to post about "serious" topics like finance, health, medicine, law, and education."
"The regulation, introduced by the Cyberspace Administration of China (CAC), took effect this month and applies to platforms like Douyin, Weibo, and Bilibili. Influencers covering these topics must provide proof of expertise, and platforms are responsible for verifying credentials, ensuring proper citations, and adding disclaimers. Non-compliance can result in account suspension, content removal, or fines."
"Influencers with degrees, licenses, or certifications have a clear edge - they combine authority with influence. For brands that partner with them, this translates to credibility, trust, and reach. For example, a protein company could work with certified nutritionists, or a skincare brand with licensed dermatologists. This is why I've been advising brands to bring more of these qualified creators into their networks."
China requires influencers to hold degrees, professional licenses, or certifications before posting about finance, health, medicine, law, and education. The Cyberspace Administration of China (CAC) regulation took effect this month and covers platforms such as Douyin, Weibo, and Bilibili. Influencers must submit proof of expertise while platforms must verify credentials, ensure proper citations, and add disclaimers. Non-compliance can trigger account suspension, content removal, or fines. The rule aims to reduce misinformation and protect users; UNESCO data show only 36.9% of creators verify information before sharing. The rule favors credentialed creators and increases brand opportunities with qualified partners.
Read at Lindsey Gamble
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