"(1) If you're an online influencer in China and you publish content on what the regulators deem "sensitive topics" - namely medicine, finance, education or law - you must now hold professional credentials such as a degree, licence or certification. Platforms such as Douyin, Bilibili and Weibo are now required to verify creators' qualifications to ensure their claims come from a legitimate source and to issue warnings or remove content when credentials are missing or dubious. (2)"
"The regulatory intervention in China aimed at mitigating misinformation in the digital realm. Chinese regulators observed that the creator economy has become a source of professional advice. For example, influencers with large followings were dispensing investment tips without proper financial training or offering medical treatments without appropriate credentials. The phenomenon triggered concern from authorities, which prompted these tighter rules. (4)"
In October 2025 the Cyberspace Administration of China (CAC) introduced rules requiring online influencers who publish on medicine, finance, education or law to hold professional credentials such as degrees, licences or certifications. Platforms including Douyin, Bilibili and Weibo must verify creators' qualifications, issue warnings or remove content when credentials are absent or dubious, and face fines up to 100,000 yuan for non-compliance. Regulators aimed to mitigate misinformation after influencers dispensed professional advice without proper training. The policy affects a creator economy valued at about 100 billion yuan in 2023 and shifts responsibility upstream to platforms and brands.
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