"The short-form video feed is a new addition to Prime Video's mobile home page. After launching as a preview feature for NBA highlights, Clips now includes "moments from movies and series across the Prime Video experience." In other words, it's a recommendation carousel... but vertical! You know, like your phone."
"When you tap on a clip, your device will enter full-screen mode, where you can swipe through other vertical videos. From each one, you'll find options to watch the full content it's advertising, rent or buy it, save it to a watchlist, "like," share, and more."
"The feature is rolling out now for "select customers" in the US on iOS, Android, and Fire devices. Amazon says it will be available to everyone (on those same platforms) this summer. In the meantime, try not to get too down over having to rotate your phone to watch trailers."
Prime Video introduces Clips, a vertical short-form video feed on the mobile home page. The feature began as a preview for NBA highlights and now includes moments from movies and series across the Prime Video experience. Clips appears as a recommendation carousel in vertical format. Tapping a clip opens full-screen mode, where users can swipe through additional vertical videos. Each video provides options to watch the full advertised content, rent or buy it, save it to a watchlist, like it, share it, and access more actions. Clips is rolling out now to select customers in the US on iOS, Android, and Fire devices, with broader availability planned for everyone on those platforms this summer.
#prime-video #vertical-short-form-video #mobile-app-features #streaming-recommendations #ios-android-fire
Read at Engadget
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