"Having its Berry Chantilly Cake and Little Debbies, too: Amazon, which bought Whole Foods in 2017, doesn't want to sully the chain's clean-living reputation, but it also doesn't want to miss out on Americans spending on groceries. So, it's experimenting with ways to introduce mass-market brands, like cordoning them off to their own special section."
"In one Philadelphia-area store, if customers crave something they can't find, they can order it on the Amazon app, and a team of backroom robots will get it to them. In Chicago, one store's coffee shop and seating area were replaced by an "Amazon Grocery" kiosk reminiscent of a convenience store. More is in store: Amazon, which has been working to more closely integrate its operations with Whole Foods, hasn't said whether it'll expand the experiments, but it's definitely not done tweaking its grocery game."
Amazon is experimenting with ways to bring mainstream snack and grocery brands into Whole Foods while preserving the chain's natural-food reputation. The company cordons mass-market items into special sections and tests app-based ordering fulfilled by backroom robots in a Philadelphia-area store. One Chicago location replaced its coffee shop and seating with an "Amazon Grocery" kiosk resembling a convenience store. Amazon acquired Whole Foods in 2017 and is working to more closely integrate operations, planning a private-label grocery brand and expanding same-day delivery of perishables to 2,300 cities by 2026 to capture broader grocery spending.
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