"As the cofounder and CEO of the jewelry brand Mejuri, Sakkijha said that the company's direct-to-consumer model has helped it stay nimble amid soaring gold prices, in part by offering customers an entirely new material. Investors have flocked to gold, driving its price up by more than 50% this year. Prices of the safe-haven asset hit a record of nearly $4,400 per ounce in October, before falling sharply and settling to around $4,000 per ounce. Silver prices have also gone up and reached an all-time high last month."
"Mejuri has introduced 10-karat gold, in addition to its typical 14-karat gold, silver, and vermeil, which is gold-plated jewelry. Sakkijha also said Mejuri has started offering some products in vermeil that it used to only sell in 14-karat gold. The metals make a big price difference - for example, Mejuri's "bold huggie hoops" cost $268 in 14-karat gold, $198 in 10-karat gold, $78 in sterling silver, and $78 in vermeil."
Gold prices surged more than 50% this year, peaking near $4,400 per ounce in October before easing to about $4,000; silver also reached an all-time high. Mejuri's direct-to-consumer model provides agility to respond quickly to metal-price swings and tariffs and to adjust pricing and production plans. The company introduced 10-karat gold alongside its 14-karat, silver, and vermeil offerings and shifted some formerly 14-karat items to vermeil to preserve accessibility. Leadership with a jewelry-family background prioritizes keeping products affordable, illustrated by wide price differences across metal options for the same design.
Read at Business Insider
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