New Ecommerce Tools: November 6, 2025
Briefly

New Ecommerce Tools: November 6, 2025
"Miva launches payment service for ecommerce transactions. Miva, an ecommerce platform, has launched MivaPay, a native payment processing service in partnership with PayPal. MivaPay is built directly into the Miva platform, allowing merchants to start accepting secure payments and eliminating the need for complex third-party integrations. According to Miva, MivaPay enables merchants to launch payment processing in just a few minutes, manage payments and store operations in one dashboard, offer flexible payment options such as digital wallets, and provide PCI-compliant processing for secure transactions."
"HubSpot to acquire XFunnel for AI-powered marketing. HubSpot, an AI-powered CRM for marketing, sales, and customer service, has agreed to acquire XFunnel, a platform that helps businesses monitor, experiment with, and strengthen their presence across LLMs through Answer Engine Optimization. XFunnel helps marketing teams see how their business appears in AI-generated answers and understand the actions needed to connect with the right audiences. XFunnel will be integrated natively into HubSpot's marketing products."
"ESW launches Agentic Hub to power global commerce. ESW, a direct-to-consumer ecommerce provider, has announced Agentic Hub, an agentic AI platform to power autonomous commerce experiences. Launching in early 2026, the platform will enable brands to build AI agents tailored for international ecommerce to operate and adapt in real-time through self-learning AI systems. As part of the launch, ESW will introduce four new Agentic AI-powered tools: Customer Service, Payment Optim"
Several new ecommerce tools target payments, AI marketing, autonomous commerce, and merchant operations. Miva launched MivaPay, a native PayPal-partnered payment processor built into the Miva platform for quick onboarding, integrated dashboard management, digital wallets, and PCI-compliant transactions. HubSpot agreed to acquire XFunnel to reveal and optimize how businesses appear in LLM-generated answers and integrate Answer Engine Optimization into its marketing products. ESW announced Agentic Hub, an agentic AI platform planned for early 2026 to let brands build self-learning AI agents for international ecommerce, accompanied by multiple AI-powered tools. Additional updates include ad creation, shipping analytics, live shopping, and loyalty apps.
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