""effectively become an AI-enabled shopping assistant," CEO Bill Ready said on the company's Q2 earnings call."
""Boards are central to what makes Pinterest an inspirational experience for our users, so we're investing in making them even better," Vicky Gkiza, vice president of product management, said in a statement."
""Today's updates make boards into a personal shopping assistant, powered by AI, to help users move from admiring their dream styles or spaces to actively achieving them.""
Pinterest will roll out AI-powered updates to boards and introduce new tabs based on users' saved Pins, including "Make it yours", "More ideas", and "All saves". "Make it yours" recommends fashion and home products and content; "More ideas" surfaces related Pins across categories like art and beauty; "All saves" provides access to previously saved Pins. Tests in the U.S. and Canada include "Styled for you", which generates AI-powered fashion collages from saved Pins for outfit creation and purchase, and "Boards made for you", which creates personalized, shoppable boards using AI and editorial expertise. The features aim to help users experiment with looks and streamline the path from inspiration to purchase.
Read at Retail Dive
Unable to calculate read time
Collection
[
|
...
]