"Swap today said it has launched the first agentic storefront, a new AI-powered sales channel that lives separately from a brand's existing website and converts shoppers more effectively. Running on a dedicated AI site separate from each brand's main store, Swap Storefront guides shoppers from product discovery to live virtual try-on to checkout in a single, fully branded experience. It's converting at twice the industry rate, and increasing conversion, engagement and loyalty. Launch partners include Paul Smith, Retrofête, Odd Muse, and Studio Nicholson, among others."
"With the first agentic storefront, Swap is replacing traditional static websites with immersive, agent-led commerce experiences that take shoppers on a prescribed journey. It's converting at twice the industry rate, and increasing conversion, engagement and loyalty. Running on a dedicated AI site separate from each brand's main store, Swap Storefront guides shoppers from product discovery to live virtual try-on to checkout in a single, fully branded experience."
"Brands have been ceding control of the customer relationship for some time, including data, revenue and more. The Swap Storefront introduces a new model, one built expressly for merchants where brands own the end to end experience. In an AI-driven world, Swap Storefront is helping brands compete without sacrificing what makes them unique."
"Rather than routing shoppers through a third-party AI layer, Storefront is a dedicated .ai destination next to the brand's main .com site. It's outperforming traditional e-commerce conversion, time on site, and returns. AI agents are trained on each brand's products and owned by the merchant, giving brands control over how their agent looks, sounds, and sells."
Swap launched the first agentic storefront, an AI-powered sales channel that operates separately from a brand’s existing website. The storefront runs on a dedicated AI site for each brand and provides a fully branded experience from product discovery through live virtual try-on to checkout. The experience is designed as a prescribed journey led by AI agents rather than a static website. Swap Storefront is positioned as a merchant-owned model that keeps brands in control of the end-to-end customer experience, including how the agent looks, sounds, and sells. The storefront is reported to convert shoppers at twice the industry rate and to improve conversion, engagement, loyalty, time on site, and returns. Launch partners include Paul Smith, Retrofête, Odd Muse, and Studio Nicholson.
#ai-commerce #agentic-storefronts #virtual-try-on #merchant-owned-customer-experience #conversion-optimization
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