"The cost of furnishing a new space, whether it's an apartment or a house, can lead people down a number of money-saving ventures, from DIYs and furniture flipping to thrifting and hand-me-downs. And yet (no judgment!) there are people who want to enjoy fresh-from-the-box furniture without the time and effort those aforementioned avenues require. That's where Nathan James comes in. Nathan James sells furniture for every room with an aesthetic that looks much more high-end than its actual price range."
"When Burdon was a recent college graduate in 2016, she was moving into her first apartment with grand plans of what the space would look like. The only problem? The cash she could put toward furnishings fell far short of her Pinterest vision boards. So, she did what every postgrad does to stay afloat: Burdon went to IKEA, struggled with assembling her order, and then discovered that the other pieces she wanted were sold out."
Nathan James is a direct-to-consumer furniture brand offering affordable, stylish pieces across living rooms, dining rooms, bedrooms, and outdoor spaces. The brand originated in 2016 when founder Brooke Burdon, a recent college graduate frustrated by limited options and assembly issues at IKEA, launched a luxury-for-less concept. The company expanded from essentials like dressers, sofas, and coffee tables to a broader catalog including storage and lighting. The product line delivers high-end aesthetics at accessible prices, targeting renters and budget-conscious shoppers who prefer new, ready-to-use furniture over thrifting, DIY, or secondhand alternatives.
Read at Apartment Therapy
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