"The claim asserts the tech giant favoured its own display advertising services, excluding rivals and potential competitors. This alleged abuse of its dominant position in the online display advertising market reportedly led to advertisers paying more for less effective campaigns."
"Any advertisers based in the UK who paid for display advertising services provided by Google, whether purchased directly or through a media agency, are included within the claim."
"Google was last year fined 2.95 billion euros (£2.55 billion) by the European Commission for breaching EU competition rules over its practices in the online ad tech industry, citing conduct which is also the subject of the UK advertisers' claim."
AGC Collective Actions Limited, represented by KP Law, has filed an application with the UK's Competition Appeal Tribunal claiming Google abused its dominant position in the online display advertising market. The claim alleges Google favored its own display advertising services while excluding rivals, causing advertisers to pay more for less effective campaigns. Display adverts are banner-style promotions used by businesses to reach online audiences. The claim includes any UK-based advertisers who purchased display advertising services from Google directly or through media agencies. This legal challenge follows a similar claim regarding Google's dominance in search advertising and a €2.95 billion fine imposed by the European Commission for breaching EU competition rules in the ad tech industry.
#google-antitrust-litigation #display-advertising-monopoly #uk-competition-law #digital-advertising-market-abuse #class-action-damages-claim
Read at The Independent
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