"AGC Collective Actions Limited, represented by law firm KP Law, has filed an application for proceedings with the UK's Competition Appeal Tribunal. The claim alleges Google favoured its own display advertising services while excluding competitors and potential competitors, leaving advertisers paying more for less effective adverts. It alleges Google abuses its dominant position in the online display advertising market."
"Any advertisers based in the UK who paid for display advertising services provided by Google, whether purchased directly or through a media agency, are included within the claim. Google is already facing a similar legal claim over its dominant position in the online search advertising market, led by former deputy High Court judge Roger Kaye KC, seeking compensation of up to 25 billion."
"Google was last year fined 2.95 billion euros (2.55 billion) by the European Commission for breaching EU competition rules over its practices in the online ad tech industry, citing conduct which is also the subject of the UK advertisers' claim. Google said the decision was wrong and imposes an unjustified fine and has appealed against it."
AGC Collective Actions Limited, represented by KP Law, has filed a claim with the UK's Competition Appeal Tribunal against Google for allegedly monopolising the display advertising market. The claim asserts that Google favoured its own display advertising services while excluding competitors, causing advertisers to pay more for less effective advertisements. Display adverts are banner-style promotions used across websites, videos, and mobile apps. The claim includes all UK-based advertisers who purchased display advertising services from Google directly or through media agencies. This action follows a similar claim regarding Google's dominance in search advertising seeking 25 billion pounds, and a 2.95 billion euro fine from the European Commission for ad tech industry breaches.
#google-antitrust-litigation #display-advertising-monopoly #uk-competition-law #advertiser-damages-claim #digital-market-regulation
Read at www.standard.co.uk
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