"The EU probe is investigating whether Google demotes news results from websites that include third-party commercial content, such as sponsored editorials, vouchers, or other partner material. In Google's eye, this is "parasite SEO" that uses a site's reputation to push commercial content into the news cycle, while news publishers say it is a legitimate revenue stream being damaged by Google's overwhelming influence on digital news coverage."
"Under the Digital Markets Act, the EU can fine a company up to 10 percent of its annual global revenue, which for Google could be as much as $40 billion. This is one of several cases brought forward by the EU against Google. The search giant has also been investigated for not allowing external payments on Android, favoring its own in-house services, and harvesting data from YouTube and its other apps without proper compensation."
Google has proposed modifications to its search algorithm to address European Union concerns about how news results are presented and ranked. The EU investigation focuses on whether Google demotes news from websites containing third-party commercial content like sponsored editorials and vouchers, which Google labels as "parasite SEO." Publishers argue this represents legitimate revenue generation being harmed by Google's market dominance. The proposal aims to resolve these concerns before the EU imposes fines, potentially reaching $40 billion under the Digital Markets Act. This represents one of multiple EU investigations into Google's practices, including Android payment restrictions, preferential treatment of in-house services, and data harvesting from YouTube and other platforms.
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