"TikTok is introducing an ad-free subscription plan in the U.K. that costs £3.99 (about $5.44 USD) per month. The new offering is rolling out over the coming months and will be available to users 18 and over. Users who sign up for the plan won't see ads on TikTok, and their data won't be used for advertising purposes."
"The launch was likely driven by the U.K.'s General Data Protection Regulation (GDPR), which prohibits companies from collecting users' personal data for advertising purposes without their consent."
""Choice for our community and growth for UK businesses go hand in hand on TikTok," said TikTok's UK Managing Director, Kris Boge, in a press release. "Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales, and create jobs, while our new ad-free option gives people greater control over their experience.""
"TikTok first began testing the ad-free plan in 2023. It's unknown if the social media giant plans to bring the offering to the U.S."
TikTok is introducing an ad-free subscription plan in the U.K. priced at £3.99 per month (about $5.44 USD). The plan will roll out over the coming months and will be available to users aged 18 and over. Subscribers will not see ads on TikTok. Their data will not be used for advertising purposes. The change is likely connected to the U.K.’s General Data Protection Regulation, which restricts collecting personal data for advertising without consent. TikTok positions the option as giving users more control while supporting UK businesses that rely on advertising to reach customers, increase sales, and create jobs. The plan was tested in 2023, and plans for the U.S. are not known.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]