"TikTok is finally bringing its long-rumoured ad-free subscription to the UK, giving users the option to pay for a cleaner version of the app without personalised advertising. The new plan will cost £3.99 per month and is set to roll out to UK users aged over 18 "over the coming months." In exchange, TikTok says subscribers will see ads removed from their feed, and they will no longer have their data used for unspecified "advertising purposes.""
"The move appears to be TikTok's answer to tightening UK privacy rules. In particular, it addresses GDPR-related regulations that require platforms to get clearer consent before using personal data for targeted advertising. By offering a paid alternative, TikTok can argue that users are actively choosing whether they want personalised ads or not."
"Importantly, TikTok says the broader app experience won't change for free users. Those who stick with the standard version will still get personalised ads. Meanwhile, the main For You feed, recommendations and features will continue working as normal regardless of whether users pay."
"Kris Boger, TikTok UK's managing director, said advertising on the platform continues to help British businesses reach customers and grow sales. At the same time, the new subscription gives users "greater control" over how they use the app. For TikTok, the launch is less about replacing ads altogether and more about offering a privacy-focused alternative at a time when regulators are paying closer attention to how social platforms handle user data."
TikTok is launching an ad-free subscription in the UK for users aged over 18. The plan costs £3.99 per month and removes ads from the feed. Subscribers also will not have their data used for advertising purposes. The change aligns with UK privacy requirements that demand clearer consent for targeted advertising under GDPR. The approach resembles Meta’s earlier “pay or consent” model for Facebook and Instagram, and TikTok tested a similar subscription in 2023. Free users keep personalised ads and the overall app experience, including the For You feed and recommendations, continues normally. TikTok positions the subscription as giving users greater control while supporting businesses that rely on advertising.
Read at Trusted Reviews
Unable to calculate read time
Collection
[
|
...
]