"Schuch, a Berkeley resident and longtime brand designer, who has worked with Apple, Google and other companies, launched Smolotov (which currently just sells the bags) soon after the presidential election. He had a little bit of time between clients, and just for fun designed a poop bag illustrated with the face of President Trump. He built a website for the brand full of tongue-in-cheek copy, poking fun not just at the new president, but the entirety of American politics."
"The voice of the brand is satire, but it's also not, Schuch said. It's very serious times. At first, Schuch had no intention of actually making the bags. But everyone who saw the website loved the designs and he decided to go for it. I'm like, maybe I could pull this off, he said. Maybe I could actually make dog waste bags with Donald Trump's face on them. Wouldn't that be crazy?"
Stefan Schuch, a Berkeley brand designer with work experience at Apple and Google, launched Smolotov's SH*T Bag after the 2024 presidential election. The product line consists of biodegradable, leak-proof poop bags made from corn starch and printed with President Trump's face and tongue-in-cheek copy. The brand voice blends satire with political seriousness. Schuch sourced a Chinese factory because domestic infrastructure for waste bags is lacking, and the factory can print on the inside of the bags. After an initial order of 500 boxes, Schuch handed out samples at dog parks in Berkeley, El Cerrito and Oakland, where response was enthusiastic.
Read at www.berkeleyside.org
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