"Capella is at an inflection point. We've gained recognition in the last few years and that gives us the confidence to go forward."
"The group's first European hotel, based in a 12th-century compound near Florence's Duomo cathedral, will open in late 2027. Capella will also debut in the Middle East that same year with a property in Riyadh, Saudi Arabia; there are at least ten other hotels in its pipeline."
"We are growing, but we're not just putting flags in destinations. It's a thoughtful, focused growth model. When asked how Capella chooses locations for its hotels, Fasel says the company focuses on "gateway cities," or entry points for hospitality companies looking to break into a new region."
"Brand equity is created in gateway cities. And within those gateway cities, you still need to find the right neighborhood and depth of market in order to tell a story."
Capella Hotel Group is pursuing more aggressive growth, aiming to double its portfolio by 2030. New ventures include a first European hotel opening in late 2027 in a 12th-century compound near Florence’s Duomo, and a Middle East debut in late 2027 with a property in Riyadh, Saudi Arabia. The group currently has a dozen properties, including ten luxury hotels and two Patina properties. Growth is described as thoughtful and focused rather than simply adding locations. Capella selects destinations by targeting “gateway cities” that serve as entry points for hospitality expansion, then choosing the right neighborhood and market depth within those cities to build a compelling story.
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