"Yes, absolutely. At some point, consumers will switch from Google-style searches on Amazon to ChatGPT-style conversations, such as "I'm looking for this type of product." The chatbot would then respond with options. That will change ecommerce, presumably including Amazon, although it has an amazing logistical moat that is not easily penetrated. Meaningful competition to Amazon must go beyond software."
"I thought the depreciating dollar meant I needed more sales outside the U.S., but now the dollar is rising against almost every currency other than China's renminbi. Who knows how things will shake out? Still, I'm focused on being as diversified as possible. There are structural problems in the U.S., which aren't getting better. At some point, we can no longer sweep them under the rug."
"About 15 years ago, I founded Viahart, a direct-to-consumer educational toy brand. In 2017, I co-launched a legal tech firm with my brother to detect intellectual property infringement. We sold that company in 2024. I continue to operate Viahart. Most sales come through Amazon, though we also sell through other ecommerce channels as well as wholesale and brick-and-mortar channels worldwide."
Viahart is a direct-to-consumer educational toy brand founded about 15 years ago and still operated after selling a legal tech firm in 2024. Most sales come through Amazon, with additional revenue from other ecommerce channels, wholesale, and brick-and-mortar worldwide. Agentic shopping is expected to shift discovery from search-style queries to conversation-based recommendations, changing ecommerce dynamics while Amazon’s logistics remain a strong advantage. Geopolitical and currency movements affect ecommerce planning, prompting a focus on diversification. A contrarian strategy targets China, aiming to sell toys there by addressing cultural nuances, legalities, and shopping preferences.
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