Futbol fashion at its extreme, in the best possible way

"Fútbol in Latino culture has been a part of our lives since we were kids. My dad used to play fú­tbol, and we used to see him play at this park in Sun Valley. For me, it was another thing we had to do - I was like, "Ugh, we have to sit under the sun and watch my papi play." But now I'm so happy we got to do that and have those special moments with each other."

"Fútbol has been living in my heart, body and soul. Whenever I create these looks, it comes from a place of infinite potential and creative magic. I wanted to create a story where I could use all of that with no limits. This editorial is special for everyone involved. We all grew up with fú­tbol. We've all worked on campaigns where we've been limited in terms of what we can show, so I told Guicho: "Let's go 500%.""

"What I like about the fashions nowadays is that you can layer anything. For me, it's never too much. With Latinos, we are the most. The way I styled these looks, it's the way I live my life. This is what happens when you let us be ourselves. Why not celebrate that? Every look is extreme in the best possible way."

Fútbol has been part of Latino life since childhood, including family memories of watching a father play in Sun Valley. Fútbol lives in the heart, body, and soul, fueling creative looks with infinite potential and creative magic. A story was created to use that inspiration without limits, aiming for maximum expression. Growing up with fútbol and working on campaigns with restrictions led to a decision to push far beyond boundaries. Modern fashion is valued for its ability to layer anything, with no sense of “too much.” Styling reflects lived experience, celebrating being oneself through extreme looks in the best way.

Read at Los Angeles Times