"When vintage store the Future Past in SF's Inner Richmond put Gap Inc. on blast, accusing its Banana Republic brand of blatantly copying owner Lindsey Hansen's original upcycled jeans design, the company removed the jeans from its website. As Mission Local reports, shop owner Lindsey Hansen created the custom jeans in the spring of 2024 while repairing a pair of threadbare Levi's 501s."
"Guisto told the Chronicle she was furious. Our whole ethos is slow fashion, she said. To see that exact design of a pair of jeans that we specifically took to save and repair and thoughtfully craft and hand-stitch, for that to be replicated by this company that's just pumping out thousands of this same jean that obviously doesn't need repair it's just so backwards. It makes no sense and it's the opposite of what we're trying to do."
Future Past, a vintage store in San Francisco's Inner Richmond, accused Banana Republic of copying owner Lindsey Hansen's original upcycled jeans design. Hansen repaired a threadbare pair of Levi's 501s in spring 2024, hand-sewing denim scraps with traditional Japanese sashiko cross-stitch and selling the custom jeans for $288 via Levi's social channels. Future Past employee Jenna Giusto identified an apparently identical pair on Banana Republic's Instagram priced at $180, including matching stitching and patch placement. Giusto and Hansen criticized the replication as contrary to slow-fashion and repair-focused ethics. Gap Inc. removed the jeans from its website and began investigating.
Read at sfist.com
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