"Half-birthdays are having a moment. Or, at least, a fraction of a moment. On TikTok there are half-cake designs, half-birthday banners, half-birthday cards sometimes, they are whole ones brutally sheared and half-candles. One French brand even released a comma candle for cake decorators wishing to celebrate a half-birthday decimally. If you dine at TGI Fridays, Ember Inns or All Bar One, you'll likely have received half-birthday congratulations (Here's 25% off for your half-birthday!, Cocktail on us!)."
"In the US, Betty Crocker has half-birthday menu ideas that include serving skewered halves of hotdog buns, sandwiches cut in triangles, and colour-blocked desserts. The battenberg is the ultimate off-the-shelf half-birthday cake, or you can make your own half-cake: bake a circular cake, halve it, and stack the two pieces into a semicircular layer cake. Is all this sounding a bit half-baked? Some people celebrate half-birthdays because their birthdays are overshadowed by other occasions."
"Graphic designer Cheyanne Carroll, who lives in Florida, doesn't celebrate her own, but a few years ago she made a half-birthday card to surprise her husband, who was born on New Year's Eve. The design in which only the top half of the greeting appears is now one of her top three sellers, and she posts the cards around the world. It was just a funny thing I thought I would do for my husband. Now I see that lots of people celebrate."
Six months after turning 59, Lorraine C Ladish began receiving discount emails from fashion stores, supermarkets, and opticians for her half-birthday. She used an offer to buy a magenta leather jacket and shared the moment on TikTok, describing the appeal as making the most of her late 50s. Half-birthdays are gaining attention online with themed designs such as half-cakes, banners, cards, and candles. Restaurants and brands offer half-birthday promotions, including discounts and free cocktails. In the US, Betty Crocker provides half-birthday menu ideas like skewered half hotdog buns, triangular sandwiches, and color-blocked desserts. Some people celebrate because their birthdays are overshadowed, and others create half-birthday cards for special occasions.
Read at www.theguardian.com
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