"Now, of course, Gordon Ramsay owns the place. If anyone can decide the dress code at a table of his own, it's the chef-proprietor himself. He can serve pigeon in a paddling pool and wear pyjamas if he likes. But ownership doesn't equal immunity from taste. There's a line between "relaxed contemporary cool" and "I've given up". And I'm afraid, Gordon, that night you were teetering perilously close to the latter - in trainers, no less."
"This wasn't a boozy mates-only dinner down the King's Road. It was a black-tie celebration for Beckham's knighthood - the culmination of a decades-long campaign of service, brand management and quiet self-reinvention. And Sir David, to his eternal credit, turned up looking like a walking Bond franchise: the tux razor-sharp, the shoes mirror-bright, posture immaculate. Even, the now Lady Victoria, never knowingly underdressed, embodied old-school grace. Around the table, guests glimmered in black and silk, the dining room itself a temple of fine formality."
Gordon Ramsay hosted a dinner at his three-Michelin-starred restaurant to celebrate Sir David Beckham's knighthood and arrived in a tuxedo paired with gleaming white trainers. Sir David and Lady Victoria appeared impeccably dressed, with guests and the dining room embodying old-school black-tie formality. The presence of trainers in that setting highlighted a tension between relaxed contemporary style and careless indifference to dress codes. Ownership and friendship did not erase the expectation of taste, and the trainers were presented as a lazy, affluent attempt at effortless rebellion that clashed with the event's decorum.
Read at Business Matters
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