"This year has produced a glorious array of movie posters, and although there was plenty to admire in the brash marketing of big budget franchise fare - there was some interesting work around Tron: Ares and Thunderbolts, for example - it's perhaps telling that the most eye-catching creativity can be found promoting lower budget films that don't have recognisable IP to fall back on."
"Showcasing a variety of creative techniques and approaches, these films are doing unexpected, brilliant things to get people into the cinema. Sentimental Value; Design: Empire Design Empire Design's tightly cropped and claustrophobic poster for Joachim Trier's Sentimental Value reflects the film's themes of patriarchal control and reframing generational trauma. Within this unconventional visual hierarchy, characters avoid one another's gaze, but remain contained, tethered. The result is one of the year's most striking, original posters."
"Armand; Design: Akiko Stehrenberger Renate Reinsve appears in Akiko Stehrenberger's artwork for Halfdan Ullmann Tøndel's psychological drama Armand, drawing upon the madness displayed in one of the film's dance sequences. What could have been a simple photographic image, the painted brushstrokes tease the film's interrogation of reality; Sander Brouwer's title treatment further pushing the disconcerting ambiguity with hybrid serif/sans lettering."
Poster design this year balances brash franchise marketing with unexpectedly bold creativity from lower-budget films that lack recognisable IP. Designers use tight cropping, claustrophobic compositions, and unconventional hierarchies to convey themes of control and generational trauma. Painted brushstrokes and hybrid typography blur reality and heighten psychological unease. Shifting focal points and symbolic imagery—such as talons of grief—create distinctive identities for adaptations and dramas. Established illustrators and studios produce large-format work for event releases alongside intimate, character-driven posters. These varied techniques aim to provoke curiosity and draw audiences into cinemas through original, emotionally resonant visual storytelling.
Read at Creative Review
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