"But move over, Chick-fil-A and KFC, because there's another chicken joint on the block. It's Dave's Hot Chicken, a company that's exploded over the past few years. Chances are, if you're on foodie social media, you've seen a lot about the company. But whether you've tasted the chain's chicken yet or not, there's probably some things you still don't know about the brand."
"When the chain got its start back in 2017, the three founders, all of whom were in their 20s at the time, didn't even have a brick-and-mortar location to start. They took $900 and set up some folding tables and a fryer in a parking lot in East Hollywood, LA, and started making chicken. Thanks to Instagram, their operation had blown up."
Dave's Hot Chicken launched in 2017 when three founders in their 20s began cooking with folding tables and a fryer in an East Hollywood parking lot using only $900. Instagram exposure rapidly increased customer interest and visibility, and traditional media attention followed as popularity grew. The brand's rise reflects both the appeal of its chicken and the marketing power of social media. The menu focuses specifically on chicken tenders and sliders rather than a wide variety of items. The company's humble origins and rapid expansion illustrate a low-cost, social-media-driven growth model for food startups.
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