"If you work in an office, chances are good that you're familiar with the "slop bowl," TikTok 's term for the ubiquitous lunch of nine-to-fivers that involves a bunch of ingredients mixed together with a base of salad or rice. Now, Cava, the fast-casual Mediterranean-inspired restaurant chain, is introducing its first-ever merch line that pays homage to its fans' most beloved slop bowl ingredients. The collection is set to debut on the Cava Shop on Thursday, November 13."
"It includes a hat emblazoned with the word "Feta," which, according to a press release, is "a staple for the MILF (Man, I Love Feta, of course) crew"; a T-shirt that doubles as an ode to Cava's extra pickled onions; and a vacation tote that's inspired by the chain's hot harissa vinaigrette. Prices range from $25 to $75. Cava is far from the first fast-casual restaurant to offer merch, and it's not even the first within the subcategory of upscale salad-slash-slop bowl purveyors."
Office workers commonly eat "slop bowls," a mix of ingredients over salad or rice. Cava launched a merch line on November 13 inspired by popular slop bowl components. The collection features a hat reading "Feta," a T-shirt celebrating extra pickled onions, and a vacation tote nodding to hot harissa vinaigrette, with prices from $25 to $75. Fast-casual brands increasingly release apparel to cultivate lifestyle-brand status and boost social media visibility. Competitors like Sweetgreen and Panera have used merch drops and loyalty perks to create cultural cachet and drive engagement amid shifting consumer spending.
Read at Fast Company
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