"The Atlanta beverage giant said Tuesday it continues to see a divergence among consumers in North America and Europe, with higher-income buyers opting for its more expensive brands like Smartwater, Topo Chico, and Fairlife, while middle- and lower-income consumers are under more pressure. Henrique Braun, Coke's chief operating officer, said the company has focused on affordability by shrinking package sizes and leaning into sales of mini cans."
"The Coca-Cola Co. said sales of premium beverages and mini cans helped boost its third-quarter results despite tepid demand in the U.S. and elsewhere. Earlier this month, Coke announced it will sell individual, 7.5-ounce mini cans for the first time at North American convenience stores starting Jan. 1. The mini cans have a suggested retail price of $1.29. "We're pivoting accordingly. We know that the consumer landscape has not changed," Braun said during a conference call with investors."
"Coca-Cola said its organic revenue rose 6% to $12.41 billion in the July-September period. That was in line with what Wall Street expected, according to analysts polled by FactSet. Unit case volumes were up 1% worldwide, reversing a 1% slide in the second quarter. Case volumes were flat in North America and Latin America and down 1% in Asia. But they rose 4% in the company's Europe, Middle East and Africa region."
Coca-Cola's third-quarter performance benefited from sales of premium beverages and mini cans despite tepid demand in the U.S. and elsewhere. Higher-income consumers favored premium brands such as Smartwater, Topo Chico and Fairlife, while middle- and lower-income buyers faced greater pressure. The company prioritized affordability by shrinking package sizes and expanding mini can availability, with individual 7.5-ounce mini cans priced at $1.29 in North American convenience stores starting Jan. 1. Organic revenue rose 6% to $12.41 billion, unit case volumes increased 1% globally, and prices grew 6% due to a favorable product mix. Coca-Cola Zero Sugar volumes rose 14% globally. Net income increased 30% to $3.69 billion, with adjusted earnings per share at $0.82.
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