""What we're seeing is essentials like vegetables going down in price, but an increase in turkey and seasonal sweet biscuits, which is nudging up the overall price of the Christmas dinner.""
""But for many shoppers, festive indulgence remains a priority. For example, despite chocolate prices rising 13.5pc compared to last year, almost one in four of households still picked up a selection box in November.""
""Christmas is no longer on the horizon, it's just days away and we're seeing the final surge in shopper behaviour.""
""With busy social calendars, shoppers are prioritising quick wins with ready-to-go gifts, easy meal solutions and anything that saves them time.""
Grocery price inflation measured 6% in the four weeks to the end of November, down from 6.5% the previous month. The cost of food for a family-of-four Christmas dinner increased from €31.22 last year to €32.28 this year. Essential vegetables have fallen in price while turkey and seasonal sweet biscuits have risen, pushing up the overall meal cost. Chocolate prices rose 13.5%, yet almost one in four households still bought a selection box in November. Retailers are emphasising own-label ranges and promotions. Shoppers are balancing quality and value and favouring convenience, speed and ready-to-go options during the final shopping surge.
Read at Irish Independent
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