""Expense Account is a food podcast for everyone. Insiders, outsiders, your mom, your dad, New Yorkers, Angelenos and also people from Florida (we love you). Anyone who enjoys eating food," the show's description reads. "It's even for people who hate food." The podcast marks Sundberg's first step in turning from a popular Substack newsletter into a multi-format media brand. Since launching Feed Me in 2022, Sundberg has grown it into one of Substack's most popular business publications,"
"Podcasting is a logical next step. The global podcast industry generated $7.3 billion in sales last year, more than double most estimates, with celebrities, influencers, small businesses, and random dudes with mics launching podcasts daily. With Substack's new tools for video and podcasting, writers like Sundberg are evolving and embracing the "studio model" to reach new audiences and position themselves as thought leaders in their industries."
""There's a white space in food media that Feed Me plans to fill: a good podcast about food," Sundberg wrote back in September, announcing the podcast venture. "Something focused on the fast-paced news cycle of New York's hospitality world-the gossip, secret doors, and personalities that make this the best food city in the world. We hope to build a hub where every lover of food can converge and converse.""
Emily Sundberg launched Expense Account, a new food podcast whose first episode features Alison Roman in conversation with Jason Lee, revealing details like her secret order at Keens and her tomato sauce business. The podcast aims to reach a broad audience — insiders, outsiders, regional listeners, and people who enjoy or even dislike food. The launch represents Feed Me's expansion from a Substack newsletter into a multi-format media brand after rapid growth since 2022 and recent editorial hires. The move aligns with booming podcast industry revenues and Substack's new audio tools as creators embrace a studio model. Sundberg positions the show to fill a perceived gap for a timely, gossip-forward New York hospitality podcast, while newsletters remain the brand's core.
Read at Fast Company
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