"In 1913, a small food shop opened in Essen, Germany. The entrepreneurial effort was spearheaded by Anna Albrecht, and her sons took over the initiative in 1948. Karl and Theo Albrecht got to work nurturing a concept that was aimed at keeping prices low for grocery shoppers. The name Aldi, which came in 1962, results from the shortening of Albrecht Discount, which was the store's original name."
"Aldi supplies and inventories were limited, fancy product displays were skipped, and visitors were encouraged to pack their own groceries. Any product that wasn't selling was quickly removed, and word of mouth served as the main form of advertising as the Albrecht family opened up several more stores in Germany. Today, affordable products and decent prices are still the name of the game at Aldi, and many fans have come to appreciate the efficiency powering the budget grocery store."
"A squabble over whether or not to sell cigarettes ended with the Albrecht brothers divvying up the company into two distinct labels, Aldi Nord and Aldi Süd, but the popularity of the bargain grocery store continued to soar. In 1976, the company opened a location in Iowa, and by 2020, more than 2,000 Aldi stores had cropped up across the United States. Not only has Aldi Süd established a solid presence in America, a trust of Aldi Nord bought Trader Joe's."
In 1913 a small food shop opened in Essen, Germany under Anna Albrecht. Her sons Karl and Theo took over in 1948 and developed a low-price concept. The name Aldi was introduced in 1962 as a shortening of Albrecht Discount. Inventory remained limited, displays were simple, customers were encouraged to pack groceries, and slow-selling items were removed quickly to keep costs low. A disagreement over selling cigarettes split the business into Aldi Nord and Aldi Süd. Aldi expanded internationally, opening in Iowa in 1976 and growing to over 2,000 U.S. stores by 2020; Aldi Nord acquired Trader Joe's.
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