"Compared to Butterfield Market across the street - which fulfills the taste for a creamy, crowd pleasing swirl with classic ice-cream-shop add-ons like cookie crumbs and sprinkles - Madison Fare's product is more niche, and more expensive: $9 for a six- ounce cup of perceptibly probiotic small-batch Greek yogurt sweetened just enough to be a base for the crunchy Dubai-inspired pistachio-knafeh topping."
"Madison Fare's owner, Amin Kinana, originally filled his first shop with cakes, chocolates, and other confections, never intending to be overrun with yogurt lines. But after his fro-yo took off, he pared away his other offerings, got another yogurt machine, and staffed up to handle the crowds. The new downtown shop, by way of comparison, is the yogurt shop he would have opened from the start:"
Artisanal frozen yogurt demand has become strong enough to produce competing lines on 8th Street in Greenwich Village. Madison Fare established a reputation on the Upper East Side for a niche, $9 six- ounce small-batch Greek yogurt topped by a Dubai-inspired pistachio-knafeh that went viral in summer 2024. Owner Amin Kinana shifted from cakes and confections to focus on yogurt, added equipment and staff, and opened a downtown, toppings-focused shop with a Plexiglass wall showcasing sauces, nut butters, crumbles, candied nuts, berries, and honeycomb. Neighborhood patrons compare toppings such as pistachio and cinnamon pecans.
Read at Grub Street
Unable to calculate read time
Collection
[
|
...
]