"One way that brands like Nowadays achieve transparency and consistency in the potency of their drinks is by partnering with businesses like Oakland, California-based Vertosa, which provides liquid emulsions (the most popular technology to make infused beverages) to deliver cannabinoids like THC and CBD to over 160 brands across the country. Roughly 95% of them are in the beverage category."
"To break it down: Cannabinoids come from oil extracts of the cannabis plant. These oils are refined to achieve the desired cannabinoid profile, then blended with carrier oils, water, and food-safe emulsifiers. The mixture goes through a homogenizer, which breaks the oil into microscopic droplets that stay evenly suspended. The result is a stable emulsion-a vehicle that can reliably deliver cannabinoids and other active ingredients in beverages without separating or losing effectiveness over time."
Terroir in THC beverages can be contextualized through 'chain of custody' documentation that tracks cannabis extract provenance from grower to extract manufacturer to the beverage facility. Terroir has a technical role but consumers should prioritize safety and product testing over terroir nuances. Hemp growers time harvests to meet the federally mandated 0.3% THC threshold. Brands often partner with emulsion specialists like Vertosa to achieve transparency, potency consistency, and minimal cannabis flavor. Emulsions are made by refining cannabis oils, blending with carrier oils, water, and emulsifiers, then homogenizing into microscopic droplets that remain suspended and stable over time.
Read at Bon Appetit
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