Why Some Publix Shoppers Are Let Down By Its Brisket Sub - Tasting Table

"If you think the chain's brisket sub is going to satisfy, think again. Publix shoppers would like you to know it's quite a letdown. First, a little background. If you're in a part of the country where Publix doesn't operate, you need to know that the chain is Florida-famous for its customizable Pub subs. Not all of them are as disappointing as the brisket; a Chowhound reviewer was quite kind to Publix's turkey sub and meatball sandwich, while the chicken tender sub definitely has its fans."

"When Publix dropped its new brisket-filled menu, the press release specified that it was the appetite Publix was aiming to satisfy. Unfortunately, one sub shopper on Reddit described the sandwich as "fine" while someone else said it was "nothing to talk about." A third person on Reddit said it was "very mid," and another put it a little more frankly: "Just get a chicken tender sub.""

"Publix released three brisket sub options in its latest menu drop. The first was a spicy brisket sub with half a pound of sliced meat, Colby Jack, jalapeño, fried onions, and a sweet-spicy BBQ. The second was a BBQ brisket, lettuce, and tomato sub. The final was Southern-styled - the fried onions and BBQ sauce brisket sub featuring dill pickles and cheddar cheese. The common denominator between each sandwich is that shoppers say they're too expensive."

"Selling for $16 dollars for a whole sandwich ($11 for a half), many shoppers agree that the cost doesn't match the quality, and that the sandwich is only worth coming"

Publix offers customizable Pub subs, and some varieties have received positive reactions, including turkey and meatball, and chicken tender. New brisket-filled sub options have drawn mostly negative feedback from shoppers. Reported descriptions include “fine,” “nothing to talk about,” and “very mid,” with some recommending choosing a chicken tender sub instead. Publix released three brisket sandwiches: a spicy brisket version with Colby Jack, jalapeño, fried onions, and sweet-spicy BBQ; a BBQ brisket version with lettuce and tomato; and a Southern-style version with fried onions, BBQ sauce, dill pickles, and cheddar. Shoppers criticize the price, citing $16 for a whole sandwich and $11 for a half as not matching perceived quality.

Read at Tasting Table