
"LIV Golf has built something truly differentiated—a global league with passionate fans, world-class talent, and demonstrated commercial momentum. The executive leadership team sees a clear opportunity to help the league formalize its structure, attract and secure long-term capital, and position the business for growth."
"Without any mention of PIF, LIV announced a transition from a foundational launch phase to a diversified, multi-partner investment model and a new independent board led by seasoned business consultants."
LIV Golf is actively searching for new investment to secure its future, as Saudi funding is expected to cease after the 2026 season. The organization announced a transition to a diversified investment model and introduced a new independent board. This board is led by business consultants Gene Davis and Jon Zinman, who aim to formalize the league's structure and attract long-term capital. LIV Golf remains optimistic about sourcing sponsors and partners to continue operations, while some players may consider returning to the PGA Tour.
Read at www.theguardian.com
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