The Future of Fundraising: How will Charities Continue to Raise Money?

"The way charities fundraise is evolving faster than ever. Shifts in technology, donor expectations, and global challenges are reshaping how people give and why. Traditional methods like street collections and gala dinners still have a place, but the future of fundraising will be more digital, more personalised, and more participatory than anything that came before it. To stay relevant and resilient, charities must embrace new models that build deeper relationships, leverage innovation, and meet supporters where they already are."

"Peer to peer fundraising will continue to grow, but with a sharper focus on community rather than one off campaigns. Supporters increasingly want to fundraise with friends, not just for causes. Future platforms will make it easier for donors to: Instead of relying on a few major events each year, charities can empower thousands of supporters to run small, continuous fundraising efforts that collectively make a big impact."

Charity fundraising is evolving rapidly due to advances in technology, shifting donor expectations, and global challenges. Traditional methods like street collections and gala dinners remain relevant, but future fundraising will be more digital, personalised, and participatory. Peer-to-peer approaches will focus on community, enabling supporters to fundraise with friends and run many small, continuous efforts that aggregate into large impact. Subscription giving and membership models provide predictable revenue, deepen loyalty, and strengthen emotional investment. Ethical, data-driven personalisation will replace generic appeals, making supporters feel understood. Fundraising platforms will become ecosystems supporting long-term engagement and tailored solutions for specific causes.

Read at Business Matters