"Manuel Emch still remembers rushing home from school to catch the latest Astro Boy episode. That childhood ritual, shared by millions across generations, now finds its way onto your wrist through Louis Erard's latest collaboration with Tezuka Productions. This isn't just another licensed character watch. It's a thoughtful exploration of how nostalgia, craftsmanship, and cultural heritage can coexist on a 40mm canvas."
"Louis Erard didn't simply print Astro Boy's image and call it done. Instead, the brand created a multi-layered stage where each element exists in three-dimensional space. The base dial carries Metro City's vertical satin-brushed finish, stamped with the iconic urban backdrop that defined Osamu Tezuka's futuristic vision. Those parallel lines create texture and depth while staying subtle enough that Astro Boy and the villain read clearly. The stamped buildings and urban elements provide context without becoming busy."
"Astro Boy himself appears as a fully applied element, not a flat print. He bursts from the six o'clock position in full color, captured mid-flight with his signature red boots and determined expression. Behind him, a monochrome robot villain looms in black, creating visual tension between hero and threat. The satin-brushed finish on these applied elements creates distinct shadow lines that change with wrist angle."
Louis Erard and Tezuka Productions translate Astro Boy into a 40mm wristwatch that balances nostalgia with thoughtful watchmaking. The dial uses a recessed Metro City backdrop with a vertical satin-brushed finish and stamped urban elements to provide subtle texture and context. Astro Boy is executed as a fully applied, full-color appliqué bursting from six o'clock, while a monochrome robot villain is raised slightly to create layered tension. Satin-brushed applied pieces cast changing shadow lines with wrist movement. Hands float above the composition to preserve legibility and emphasize deliberate three-dimensional dial architecture.
Read at Yanko Design - Modern Industrial Design News
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