"“The smart home is getting kind of boring,” says the ever-candid Gimmy Chu, CEO and cofounder of Nanoleaf, which he now doesn't want me to call a smart lighting company. “Our brand needs to evolve to incorporate some of the other products that we're going to be releasing.”"
"Nanoleaf is best known for its customizable, interactive RGB lighting, with products like its modular lighting panels and software that mirrors lights to what's on your computer or television screen. It was an early adopter of Thread and Matter, and its smart bulb was one of the first Thread products to work with Apple's HomePod Mini when it launched in 2020."
"Chu says open standards like Matter are leading to the commodification of smart lighting - as evidenced by companies like Ikea selling full-color smart lightbulbs for around $10 that work with every platform. This is something he and others predicted when Matter launched nearly four years ago."
"Chu sees generative AI as the next wave of innovation. For Nanoleaf the tech company, that means a focus on embodied AI, where the technology can exist in and interact with the real world. “It's putting intelligence into hardware that actually does something useful,” says Chu, not just putting ChatGPT in speakers. “AI is a huge buzzword right now, but it's a transformative technology that will change the way that everything works, including the products that we develop.”"
Nanoleaf has released few new smart lighting products in the past two years while pursuing a brand evolution centered on wellness, robotics, and AI. The company’s CEO says the smart home has become boring and that the brand must expand to include upcoming product categories. Nanoleaf is known for customizable interactive RGB lighting, including modular panels and software that mirrors on-screen content, and it adopted Thread and Matter early. The CEO argues that Matter and other open standards are commodifying smart lighting, with low-cost bulbs from major retailers working across platforms. He positions generative AI as the next innovation wave, emphasizing embodied AI that places intelligence into hardware that interacts with the real world.
Read at The Verge
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